South East Labels (SEL), the West Sussex label provider, now allows customers to try out products before purchasing them. This marketing initiative allows interested buyers to test the quality of a product before finalising a purchase.
Storeowners are often hesitant to upgrade their labelling systems, because there is no guarantee that a newer system will be more expedient. This leaves cashiers with out-dated scanners and verifiers that rarely scan on the first attempt.
Annoyed customers are then forced to stand in long queues waiting for the faulty system to register a reading – a problem most evident in grocery stores where it’s possible for a single customer to purchase over 100 items, which must each be scanned individually.
SEL’s “try before you buy” approach to labelling products removes the risk of upgrading to a system that’s incompatible with a storeowner’s needs. If storeowners are unhappy with the quality of a product, then they can try another or simply retain the system that they have.
When it comes to label manufacturers UK companies rarely offer such a transparent approach to sales. But the people at SEL are confident that their products work, and they express this belief by allowing potential buyers to try new items.
It is likely that more label companies will follow SEL’s lead in the near future. Customers like to know what they are buying, and this is especially relevant when the efficiency of their businesses is at stake.